The Fresh Start initiative is a component of the Israel Innovation Authority (IIA) incubator program, jointly owned by four equal partners: Tnuva, Israel's leading food company; Tempo, the top beverage company in Israel; OurCrowd, the most active venture firm in Israel; and Finistere Ventures, a fund based in the US. Shay Cohen, Chief Innovation Officer of Tnuva Group, emphasizes the company's commitment to alternative proteins, highlighting recent investments in research and development. Tnuva Group has established a groundbreaking alternative proteins R&D center in Israel and has made substantial investments in the broader food-tech industry. Through the Fresh Start incubator and its CVC "Tnuva Ventures," the group continues to invest, particularly focusing on the next generation of alternative protein technologies, customized nutrition solutions, and innovative ingredients for the food industry.

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