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| Home > News > Tnuva's "Buy & Fly" Campaign Brings Israel Closer To Home |
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| Press Releases |
| Tnuva's "Buy & Fly" Campaign Brings Israel Closer To Home |
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TnuvaUSA and El Al-Israel Airlines are proud to announce the launching of a unique promotional campaign that will allow consumers to receive valuable $10 coupons that can be used towards the purchase of a round-trip ticket to the Land of Milk & Honey. The $10 coupons are attached to all Tnuva brand products, which are available at local supermarkets and grocery stores across North America. Up to 10 coupons (= to $100 value), may be redeemed by consumers between March 31 and June 19, 2010. The promotion is part of Tnuva's efforts to highlight the unique connection between Tnuva products, which are created and manufactured in the Land of Milk & Honey, and consumers, many of whom have yet to see, feel and experience the beauty of Israel. "It was only natural for Israel's leading food manufacturer to link-up with the Jewish State's leading airline in order to create a fascinating incentive for consumers to visit the ancestral home of the Jewish people, "said Yoram Behiri, President of TnuvaUSA."Tourism and consumerism go hand-in-hand, so we look forward to seeing tens of thousands of North American consumers boarding El Al flights in the near future." Yoav Weiss, Director of Marketing, El Al-North America added, "We are thrilled to partner with Tnuva, as both Tnuva and El Al are recognized as industry trendsetters, with a long tradition of catering to consumer values and offering unprecedented service. We are looking forward to greeting the many North American tourists who'll be realizing their dream of visiting the Holy Land, courtesy of El Al and Tnuva." The coupons can be redeemed by mailing them to El Al in New York. El Al in turn, will send an electronic ticket voucher to participants.
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