In a unique effort to familiarize consumers with their range of products, Tnuva is launching a series of TV commercials in the New Jersey region on local cable channels including Fox News and The Food Network that will coincide with the holidays season in mid-December. The commercials will also accentuate the Tnuva brand name and highlight the company's image as the purveyor of premium quality and healthy dairy products made from the freshest ingredients in the Land of Milk and Honey. This campaign represents the first time an Israeli food company has ever reached out to mainstream American consumers by using targeted TV commercials. "This campaign has been designed to underscore our commitment to provide the very best products to American families" said Yoram Behiri, President of Tnuva USA. "From the moment we entered the American marketplace nearly five years ago, we have received nothing but positive feedback from consumers about our growing number of products. The TV commercials are the culmination of our ongoing success and continued expansion across the USA."
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